TYPE OF WORK / TRADE SHOW DESIGN
VENUE / LAS VEGAS
CLIENT / TED BAKER
DATE / 2014
Since 1988, the brand has grown steadily from its origins as a single shirt specialist store to the global lifestyle brand it is today. Ted Baker is a global lifestyle brand offering menswear, womens- wear, accessories and everything in between.
The purpose of this project is to design a new 20’ x50‘ brand environment to debut at MAGIC & COTERIE. MAGIC is semi-annual, (every February for fall prod- ucts and every August for spring products). Ted Baker exhibs to meet with hundreds of existing retailers (wholesale customers) to show & sell them the new Ted Baker products that are available for the season at hand. Thay also attend to network with potential new retailers.
Ted’s Trade Show Objectives:
Reinforce Ted’s emphasis on design, product quality and attention to detail. Display & sell the new Ted Baker prod- ucts. Convey Ted’s Marketing campaign _ “Take The Lead”