TYPE OF WORK / EXHIBITION DESIGN
VENUE / SONY WONDER TECHNOLOGY LAB
DATE / 2014
The Sony Wonder Technology Lab (SWTL) is a four-story, interactive technology and entertainment museum for all ages. SWTL locates on 550 Madison Avenue at 56th Street in New York City. The target audiences for the exhibitions are 8-12 year-old-children, families, school and community groups, and international tourists. By using latest technology, the second floor will be created an interaction, education, and entertainment exhibition. The second floor in SWTL will be redesigned to a technology data base lab. There are five areas on second floor: entrance, gaming, movie, music, and log out.
TYPE OF WORK / ENVIROMENT GRAPHIC DESIGN
VENUE / NEW-YORK HISTORICAL SOCIETY
DATE / 2014
The New-York Historical Society, one of America’s pre-eminent cultural institutions, is dedicated to fostering research, presenting history and art exhibitions, and public programs that reveal the dynamism of history and its influence on the world of today. Founded in 1804, New-York Historical is the oldest museum in New York City. The Henry Luce III Center of New-York Historical Society offers visitors a behind-the-scenes look at a work- ing museum collection, displaying nearly 40,000 museum objects to the public in a single place.
TYPE OF WORK / POP-UP EVENT DESIGN
VENUE / MADISON SQUARE PARK
DATE / 2014
Do you know what kind of food you like the most? Maybe it will be a main dish or maybe it will be a desert. My favorite food is a kind of famous dish in Taiwan, called “Ba Bao Bing” or “eight treasures ice.”
By the name, you may wonder why the food’s name is “eight treasures” ice. Let me tell you a brief story and you will realize what it is.
3000 years ago in China, the emperor Chou decided to crusade against the emperor Shang. Chou recruited eight people who were significant figures in their areas. In the end, the 8 people helped Chou conquer the Shang dynasty. For this reason, the emperor Chou gladly bestowed a rare dish upon the eight people in celebration.
Overall, the main concept of the exhibition is a traditional chinese food with a special treasure.
Its most important ingredient is the story that led to the creation of this historic dish. Another important part of the exhibition is the educational element that informs visitor of the significance of the number eight in Chinese culture.
TYPE OF WORK / ILLUMINATING DESIGN
VENUE / BROOKLYN CHILDREN’S MUSEUM
DATE / 2014
Visitors to the Brooklyn Children’s Museum’s new natural science exhibition will travel down the neon “People Tube” and enter at either the pond or the garden level of the exhibition. Repeat visitors will immediately be aware of changes to the exhi- bition gallery configuration that allow visitors to see the sweep of the exhibition from freshwater pond through woodland, to the beach.
TYPE OF WORK / TRADE SHOW DESIGN
VENUE / LAS VEGAS
CLIENT / TED BAKER
DATE / 2014
Since 1988, the brand has grown steadily from its origins as a single shirt specialist store to the global lifestyle brand it is today. Ted Baker is a global lifestyle brand offering menswear, womens- wear, accessories and everything in between.
The purpose of this project is to design a new 20’ x50‘ brand environment to debut at MAGIC & COTERIE. MAGIC is semi-annual, (every February for fall prod- ucts and every August for spring products). Ted Baker exhibs to meet with hundreds of existing retailers (wholesale customers) to show & sell them the new Ted Baker products that are available for the season at hand. Thay also attend to network with potential new retailers.
Ted’s Trade Show Objectives:
Reinforce Ted’s emphasis on design, product quality and attention to detail. Display & sell the new Ted Baker prod- ucts. Convey Ted’s Marketing campaign _ “Take The Lead”
